The American Advertising Federation (AAF) is organized into fifteen districts for effective communication, representation and operation of the intermediate level of the American Advertising Awards and the National Student Advertising Competition. District XI, the northwest, consists of the states of Alaska, Idaho, Montana, Oregon and Washington.
District XI American Advertising Awards Winners Announced
Judging in the Pacific Northwest District (District XI) of the American Advertising Awards was completed April 1 in Seattle, Washington. Nearly 400 professional and student entries – which had advanced from local competitions in Washington, Oregon, Idaho, Montana and Alaska – competed in this second round of the three-tiered American Advertising Awards.
Professional Best of Show honors were won by Wunderman Seattle for their Interactive “GamerCrest” Branded Content entries done for Microsoft.
A Professional Judges’ Choice Award was won by Publicis Seattle for their “Been There, Made That” entry done for Visit Seattle.
Student Best of Show honors were won by Chad Kuntz of Spokane Falls Community College for “New Egg Packaging.”
District Gold ADDY winners have automatically advanced to the final – national round of judging. While District Silver ADDY winners have become eligible to advance. Judging to determine National ADDY Award winners will take place in Washington DC in early May. The National ADDY Award winners will be announced at the American Advertising Awards national gala on June 10 in New Orleans.
This year’s District XI judges were:
• Jeff Martin, Executive Creative Director at Karsh/Hagan in Denver, CO;
• Steffan Postaer, Executive Creative Director at JUMBOshrimp in San Francisco, CA; and
• Ryan Mastalerz, Associate Creative Director at Intel/Agency Inside, San Francisco, CA.
The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
The 2017 District XI National Student Advertising Competition will be held in Portland, Oregon on April 20-22. This year’s national client is Ajinomoto Windsor for Tai Pei Frozen Asian Entrees & Appetizers.
Oral presentations are scheduled to begin at 8:15 AM, Friday, April 21 at the University of Oregon Portland Center (White Stag Building) (70 NW Couch Street • Portland Oregon). There is no admission charge to watch the presentations. Guests are welcomed to witness the upcoming advertising industry talent.
Participating teams this year include: Boise State University; Brigham Young University | Idaho; Idaho State University; Montana State University; University of Idaho; University of Oregon; and Washington State University.